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Brand Strategist

Apply Job ID BRAND008386 Date posted 06/13/2024 Position Type Full-Time

Empath Health, is currently seeking a Brand Strategist to join our team.

The mission of this role is to elevate Empath Health's brand within the community by crafting and executing innovative strategies that enhance brand awareness, foster colleague and client loyalty, and integrate seamlessly across organizational functions. In this pivotal role, the Brand Strategist will harness strategic thinking, creativity, and adaptability to develop and communicate compelling brand narratives. By leveraging data-driven insights and collaborating with cross-functional teams, they will ensure consistent messaging and a strong market presence, ultimately contributing to Empath Health's growth and the enrichment of its community relationships.

The Brand Strategist:

  • increases brand awareness and market presence through targeted marketing campaigns and outreach initiatives.
  • improves colleague and community perception and loyalty by crafting compelling brand narratives and fostering trust through consistent communication.
  • collaborates with cross-functional teams to integrate brand strategy into communication, sales strategy, and other key areas.
  • utilizes analytics and data-driven insights to refine branding efforts and enhance the effectiveness of marketing campaigns.

Requirements:

  • Bachelor’s degree in marketing, communications, public relations, or related area is required.
  • 3-5 years of experience with direct responsibility for brand strategy, storytelling, content development.
  • Superior written and verbal communications skills, including highly proficient in AP Style. Writing requirements are required.
  • Experience with platforms like HubSpot, Mailchimp, Hootsuite, Adobe Creative Suite, Microsoft Office, Canva, etc., highly recommended.
  • Ability to conduct long-range strategic planning for organizational effectiveness and proven success executing strategic plans.
  • Ability to work effectively in a fast-paced environment while managing multiple projects with changing priorities, including shifting tasks and quickly reprioritizing.
  • Skilled at collecting, analyzing, and interpreting information to problem-solve and make high-level decisions.

Our commitment to patient, client, staff and volunteer safety is a cornerstone of a High Reliability Organization with a focus on zero harm. Participation in the seasonal influenza program is a condition of employment and a requirement for all Empath Health employees.

EEO is the Law

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You will have the option to create a profile by clicking on Sign in above the Job Details.

We recommend creating a profile which will enable you to check on the status of your application and apply for other positions later on.

You can either Upload an existing cover lettter or Paste/type your cover letter. The cover letter has to be 50 characters minimum to proceed.

To submit a resume you have the option on using the Resume Builder, uploading an existing resume or paste/type your resume below .

We recommend using the Resume Builder if you do not have a digital copy of your resume. With the Resume Builder you can add an Objective (career goals, desired job title), Work Experience, Education Skills, Certifications, Awards and Memberships as well as References.

You can attach up to 3 additional documents to your job application for further consideration.

Resume Tips

  1. Put your name, phone number and email at the top of the resume.
  2. Include a summary (if you have several years of experience) or include an objective.
  3. List all of your relevant work experience, start with your current or most recent employment first.
  4. Give precise employment dates (month and year).
  5. Double-check your resume for accuracy before submitting it.